Chapter 1: Marketing Process

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Diagram Showing Marketing Process

(Mug it up, it can save your ass in interview)

Marketing Tasks

1. Developing Marketing Strategies and Plans: What opportunities is the company targetting (based on its market experience and core competencies).
2. Capturing Market insights: Using a Marketing Information System, Market Research, Macroenvironment scan etc.
3. Connecting with the customers: To understand the customer markets, How best to create value for the customers, their shopping preferences, tastes, price senstivity etc.
4. Building Strong Brands: What kind of brand image and associations are there with the customers, how company can position its brand to appeal the customers.
5. Shaping the market offerings: What kind of features does the product have, its quality and packaging etc. Pricing is critical.
6. Delivering Value: Delivering the product, supply and services to increase the access of product.
7. Communicating Value: Advertising, sales promotions, events, PR campaigns, direct and interactive marketing etc.
8. Creating long term growth: Based on product positioning, initiate new product development, testing and launching etc while taking into consideration local and global opportunities.